**Index**
“Changes in Google’s algorithm.” This headline, which sends shivers down the spines of all website managers and online content creators, is relevant at any time of the year. Google is constantly modifying its algorithm in an effort to ensure that its search engine delivers the most accurate information possible, immediately.
Living Algorithm
The constant modifications to Google’s algorithm are usually small in scope. Many people talk about artificial intelligence and about how the increasing sophistication of the algorithm will eventually make it infallible. This “living algorithm” is continuously evolving through minor adjustments. Of course, it does not change by itself. In addition, from time to time its managers undertake more ambitious changes and updates.core algorithm updateAccording to the terminology used by Google’s own representatives, these affect essential parts of the algorithm and determine significant changes in the results. Google search resultsHowever, contrary to what many people believe, these changes are not focused on specific aspects of the algorithm, but rather on the overall functioning of the search engine.
Health Content: the Most Affected
At the beginning of the month of June 2019 one of these took place core update. Contrary to what is usual, it was announced in advance by Google on social media.
According to the opinion of some experts this latest update has caused many sites to lose rankings for not displaying reliable content.
In this case, many websites that provide health contents, although not exclusively.
Reliable Content for Google
Reliable content for Google is primarily defined by the English acronym EAT (Expertise, Authoritativeness & Trustworthiness). In this way, the experience, authority, and trustworthiness of a website and its content can impact its final ranking. Knowing the author of a piece of content, ensuring they are an “expert” on the subject they cover, and confirming that the company or website hosting the content is trustworthy are all important. Nevertheless, it should not be forgotten that these are just three factors among the more than 200 that Google’s search engine considers.
What to Change to Rank Better
If we are to follow Google’s guidance on what can be fixed after the June 2019 algorithm update, we should do NOTHING.
Not fixing anything means that we should not expect improvements in the qualitative aspects of our site content to boost better rankings.
It also means that Google is focusing on more than just the low-quality details of a website.
It is more likely that Google is indeed paying attention to many things at once, such as language issues, links, improvements in understanding search queries, how to interpret content within the overall context of a website, and a long list of other factors.
New Google Algorithm Update: September 2019
A new general algorithm change took place at the end of September 2019, as announced by Google’s representatives. In this case, as with the previous Google algorithm update in June, no specific aspects are highlighted; rather, the updates are global improvements aimed at making Google searches more accurate for users.
So, How to Improve SEO
Improving the SEO ranking is the goal of many websites and content creators. They always react with fear to announcements of changes in Google’s search algorithm. Perhaps it’s not as serious as it seems (or maybe it is).
In any case, anyone who claims to know Google’s algorithm and its updates is lying. The only thing that seems clear is that, to achieve good rankings, the online content in general, and the health contents in particular must be original, accurate, clear, and provide useful and relevant information for the user. Shall we get to it?
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