{"id":1948,"date":"2018-11-27T15:18:19","date_gmt":"2018-11-27T14:18:19","guid":{"rendered":"https:\/\/www.sanalala.es\/?page_id=1948"},"modified":"2019-01-31T15:48:24","modified_gmt":"2019-01-31T14:48:24","slug":"branded-content","status":"publish","type":"page","link":"https:\/\/www.sanalala.es\/en\/branded-content\/","title":{"rendered":"Branded Content"},"content":{"rendered":"

Convertirse en la referencia para la informaci\u00f3n y las noticias de salud es posible.<\/b><\/p>\n

El branded content<\/strong> o contenido de marca permite conquistar a clientes y usuarios a trav\u00e9s de contenidos de calidad y experiencias de valor.<\/p>\n

La creaci\u00f3n de health contents<\/strong><\/a> de calidad vinculados a una marca no tiene como objetivo simplemente comunicar los beneficios de un producto o servicio. Por el contrario, pretenden transmitir una experiencia a los usuarios y clientes.<\/p>\n

Los contenidos de marca de una organizaci\u00f3n vinculada a la salud ofrecen la informaci\u00f3n de expertos y contenidos sobre los temas m\u00e9dicos, de salud y bienestar de mayor actualidad.<\/p>\n

Finalmente, los contenidos de marca pueden incluir temas alineados con los objetivos de la empresa y con sus prioridades estrat\u00e9gicas. El objetivo es construir una relaci\u00f3n s\u00f3lida con los usuarios y clientes actuales y los que puedan serlo en el futuro.<\/p>","protected":false},"excerpt":{"rendered":"

Convertirse en la referencia para la informaci\u00f3n y las noticias de salud es posible. 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