{"id":1876,"date":"2018-11-27T12:24:22","date_gmt":"2018-11-27T11:24:22","guid":{"rendered":"https:\/\/www.sanalala.es\/?page_id=1876"},"modified":"2020-01-25T10:49:26","modified_gmt":"2020-01-25T09:49:26","slug":"estrategia-de-creacion-de-contenidos-de-salud","status":"publish","type":"page","link":"https:\/\/www.sanalala.es\/en\/estrategia-de-creacion-de-contenidos-de-salud\/","title":{"rendered":"Estrategia de creaci\u00f3n de contenidos de salud"},"content":{"rendered":"<p>Una <strong>estrategia de marketing de contenidos<\/strong>&nbsp;<strong>de salud <\/strong>es como una lista de la compra. Sin ella, se termina por comprar demasiadas cosas, olvidando art\u00edculos importantes o comprando cosas innecesarias.<\/p>\n\n\n\n<p>En esencia, una estrategia de contenidos de salud debe contemplar los siguientes elementos clave:<\/p>\n\n\n<ol>\n<li>Un <strong>objetivo global<\/strong>.<\/li>\n<li>Un conjunto de <strong>metas claras<\/strong> y espec\u00edficas.<\/li>\n<li>Un conocimiento profundo del <strong>p\u00fablico objetivo<\/strong>.<\/li>\n<li>Un plan concreto sobre qu\u00e9 <strong>health contents<\/strong> se necesitan y c\u00f3mo administrarlos.<\/li>\n<\/ol>\n\n\n<h3 class=\"wp-block-heading\">Estrategia Sanalal\u00e1<\/h3>\n\n\n\n<p>Nos alineamos con tu equipo de marketing para desarrollar y mantener una estrategia de contenidos de salud completa. Esto incluye:<\/p>\n\n\n<ul>\n<li><strong>Analizar tu empresa<\/strong>. Revisar toda la informaci\u00f3n relevante sobre tu empresa para definir los objetivos de manera realista.<\/li>\n<li><strong>Identificar al p\u00fablico objetivo<\/strong>. A trav\u00e9s de diversos m\u00e9todos de investigaci\u00f3n, procedemos a identificar y especificar en detalle lo que realmente le importa al p\u00fablico objetivo, sus necesidades y qu\u00e9 les podemos ofrecer.<\/li>\n<li><strong>Evaluaci\u00f3n de recursos<\/strong>. La gesti\u00f3n de contenido es un trabajo esencial. A trav\u00e9s de las necesidades reales y los recursos disponibles se definir\u00e1 un plan de creaci\u00f3n de contenidos de salud, su mantenimiento, renovaci\u00f3n y actualizaci\u00f3n.<\/li>\n<li><strong>Plan de palabras clave.&nbsp;<\/strong>Los buscadores se han constituido como una de las principales fuentes de tr\u00e1fico para nuestros clientes. Al margen de los contenidos espec\u00edficos y a trav\u00e9s de diversas herramientas, definimos las <strong>palabras clave<\/strong> \u00f3ptimas sobre las que articular los contenidos de salud. De este modo, la creaci\u00f3n de contenido estar\u00e1 enfocada en obtener una tasa elevada de b\u00fasquedas.<\/li>\n<li>Proceso de <strong>creaci\u00f3n de contenidos de salud<\/strong>. Desde un punto de vista de calidad y credibilidad, los contenidos deben estar basados en las \u00faltimas evidencias disponibles a partir de la consulta de fuentes fiables y actualizadas. El <a href=\"https:\/\/www.sanalala.es\/en\/sanalala\/\"><strong>proceso de creaci\u00f3n de contenidos de salud<\/strong><\/a> deber\u00e1 estar estandarizado y sujeto a revisiones y actualizaciones constantes. Se manejar\u00e1n planteamientos de <strong>SEO <em>on page<\/em><\/strong> y <strong>SEO <em>off page<\/em><\/strong>, ambos esenciales para un buen posicionamiento.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Creaci\u00f3n de contenidos de salud<\/h2>\n\n\n\n<p><strong>Sanalala<\/strong> es una agencia especializada en desarrollar contenido de salud para cl\u00ednicas, hospitales, industria alimentaria, industria cosm\u00e9tica, industria farmac\u00e9utica, aseguradoras, profesionales de la salud, agencias de comunicaci\u00f3n y otras organizaciones que necesiten disponer de contenidos de salud rigurosos y optimizados. Estos son los formatos de contenidos m\u00e1s importantes:<\/p>\n\n\n<div id=\"pl-gb1876-6a0d36d115ba6\"  class=\"panel-layout\" ><div id=\"pg-gb1876-6a0d36d115ba6-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb1876-6a0d36d115ba6-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-0-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"0\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/creacionblog\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3135\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciosblog.jpg\" alt=\"blog\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/creacionblog\/\">El poder de un buen blog sobre temas de salud.<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-gb1876-6a0d36d115ba6-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"1\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/branded-content\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3137\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciosbranded.jpg\" alt=\"\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<figure class=\"wp-block-image\"><figcaption><\/figcaption><\/figure>\n<figure class=\"wp-block-image\"><\/figure>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/branded-content\/\">Convertirse en la referencia para la informaci\u00f3n y las noticias de salud es posible.<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-gb1876-6a0d36d115ba6-0-2\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-0-2-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"2\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/landing-pages\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3138\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/servicioslanding.jpg\" alt=\"landing pages\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/landing-pages\/\">Mejorar las p\u00e1ginas de la web.<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-gb1876-6a0d36d115ba6-0-3\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-0-3-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"3\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/e-books-de-salud\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3139\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciosebook.jpg\" alt=\"\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/e-books-de-salud\/\">Gu\u00edas digitales de salud.<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pg-gb1876-6a0d36d115ba6-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb1876-6a0d36d115ba6-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"4\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/podcast-de-salud\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3140\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciospodcast.jpg\" alt=\"\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/podcast-de-salud\/\">La radio del siglo XXI.<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-gb1876-6a0d36d115ba6-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-1-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"5\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/revisiones-bibliograficas-de-salud\/(abre en una nueva pesta\u00f1a)\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3141\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciosrevisiones.jpg\" alt=\"\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/revisiones-bibliograficas-de-salud\/\">Actualizaci\u00f3n, en base a la literatura cient\u00edfica, de un tema de salud.<\/a><\/p>\n<figure class=\"wp-block-image\"><figcaption><\/figcaption><\/figure>\n<figure class=\"wp-block-image\"><\/figure>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-gb1876-6a0d36d115ba6-1-2\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-1-2-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"6\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/informes-sobre-legislacion\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3142\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciosinformes.jpg\" alt=\"\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/informes-sobre-legislacion\/\">Reports on food, pharmaceutical and cosmetic legislation.\u00a0<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-gb1876-6a0d36d115ba6-1-3\"  class=\"panel-grid-cell\" ><div id=\"panel-gb1876-6a0d36d115ba6-1-3-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child widgetopts-SO\" data-index=\"7\" >\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.sanalala.es\/en\/recetas-y-recetarios\/(abre en una nueva pesta\u00f1a)\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3143\" src=\"https:\/\/www.sanalala.es\/wp-content\/uploads\/serviciosrecetas.jpg\" alt=\"recetas\" width=\"121\" height=\"134\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sanalala.es\/en\/recetas-y-recetarios\/\">Recetas y recetarios individuales o para grupos.<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n<div id=\"pl-gb1876-6a0d36d1176fa\"  class=\"panel-layout\" ><div id=\"pg-gb1876-6a0d36d1176fa-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb1876-6a0d36d1176fa-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">\u00bfNecesitas contenidos de salud optimizados? Contacta con nosotros sin compromiso:<\/h4>\n\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f723-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"723\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1876#wpcf7-f723-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/1876#wpcf7-f723-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"723\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f723-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Una estrategia de marketing de contenidos&nbsp;de salud es como una lista de la compra. Sin ella, se termina por comprar &#8230; <a title=\"Estrategia de creaci\u00f3n de contenidos de salud\" class=\"read-more\" href=\"https:\/\/www.sanalala.es\/en\/estrategia-de-creacion-de-contenidos-de-salud\/\">Read more...<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1876","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia Creaci\u00f3n Contenidos de Salud | Sanalal\u00e1<\/title>\n<meta name=\"description\" content=\"Todo proyecto de creaci\u00f3n de contenidos de salud requiere de una estrategia que valore todos los factores a considerar y los elementos a incluir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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